Dive Into Advanced – Indosat Ooredoo Hutchison is committed to transforming itself from a traditional telecom company into an AI Native TechCo by leveraging artificial intelligence (AI) to its fullest potential. The company is focusing on utilizing AI across its operations. While AI was previously used primarily to enhance network services for customers. Indosat is now using Microsoft’s Copilot for Microsoft 365 to boost productivity and connect people throughout Indonesia.
Sanjeev Rawat, Chief Digital Officer of Indosat Ooredoo Hutchison, stated that the partnership with Microsoft is aimed not only at integrating AI into the company’s strategy. But also at fostering a culture of innovation.
“Our goal is to empower every individual through AI-enriched solutions and to ensure that technology has a positive impact on society,” said Sanjeev.
This approach aligns with a Microsoft study showing that 92 percent of Indonesian professionals use generative AI at work. The high adoption rate highlights the importance of AI in various levels of the workforce. According to Sanjeev, his team often gets caught up in technical aspects. Leaving little time for routine tasks such as document creation and content management.
“Copilot for Microsoft 365 acts as our intelligent assistant, simplifying our tasks,” he explained.
In addition to enhancing productivity, AI allows the workforce to focus on strategic tasks related to customer service.
“With efficient resource management, Indosat can improve service quality for over 100 million customers while driving company growth,” he added.
Copilot for Microsoft 365 is claimed to streamline various tasks, such as scheduling meetings, summarizing meeting notes, preparing emails, and more.
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The use of AI at Indosat has now expanded beyond the Digital Division to include other departments such as Human Resources (HR), Business-to-Business (B2B), and Network Operations. In its transition from a Telco to an AI Native TechCo. Indosat is supported by Microsoft in leveraging Copilot to enhance business impact and strategic contributions to digital connectivity.
Dharma Simorangkir, President Director of Microsoft Indonesia. Noted that integrating Microsoft Copilot into daily work not only boosts internal productivity but also creates broader impacts beyond Indosat.
“The power of technology can drive social impact, particularly in advancing digital connectivity across Indonesia,” he said.
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